Vue
Bringing the magic of the big screen to your screens, by building excitement and anticipation for cinema-goers, all whilst making ticket booking as effortless as possible.
Project: Digital Experience
My role: Design Lead
Agency: TH_NK
From the outset, our goal was to outpace the competition with innovation: breaking out of sector norms to redefine customer expectations of cinema. We would act like a disruptive start-up, focusing on the experience, usability and personality of the brand to create genuine differentiation.
Lights, Camera, action
Delivering a customer experience across web, app and kiosk that is pioneering in execution and premium in look and feel
Developing a new streamlined booking journey, reducing purchase completion to a few steps
Creating a customer value management capability, where data is used to optimize messaging for each individual customer across every digital touchpoint
Building a robust platform that can handle 75,000 bookings per day, across 90 venues with over 1,000 screens and seat configurations
Creating an immersive and impactful design, ensuring the whole experience is unmistakably Vue.
The design is decluttered and focused, with moments of pure darkness to immersive, and draw you into the heroic film imagery.
Subtle filmic transitions (blurs and wipes) combine with interactions that borrow from the language of film for an experience that gets you excited about the movie before you’ve even booked.
We’ve made booking effortless across web and app, with features like Quick Book, Smart Search, Personalisation and intuitive seat selection.
Users can now book tickets in under 3 taps direct from Google. Food and Drink can be pre-ordered, and tickets and preferences easily managed within the users account area.
Flexible Design Patterns
We created a flexible design library and introduced design patterns to ensure users had an effortless experience that feels intuitive and fast - all whilst maintaining design consistency and creating a solid foundation for future features.
Design Exploration
From icon creation to background shapes, colour and light use, we explored how we could create a design language exploration that explored how we were able to create a digital design direction that felt distinctly Vue.
Creating a box office hit