Virgin Atlantic
Redesigning the world's favourite airline, and creating a digital experience that is a little less red, but unmistakably Virgin.
Project: Digital Experience and App Concept
My role: Design Lead
Agency: Digitas LBi
Making flying a little more inspiring with immersive full-bleed video and imagery, custom photography and iconography
We wanted to create an experience that removed stress and made flying feel great again, a luxurious, stylish, Virgin experience. Whether you're booking, researching, seeking inspiration, or making a complaint, every touch point has a virgin twist that reflect their iconic level of customer service.
Our Design Approach
Bringing a sense of elegance and indulgence back to flying - make the experience of booking exciting and enjoyable.
All our interactions were designed, and tested to be as simple, and effortless and as possible - to make travellers feel as relaxed as possible (one of our 6 guiding principles).
Guiding and instilling confidence
Helping guide, inspire and instil confidence in booking by making every interaction feel unmistakably Virgin in tone, design and behaviour.
Elevating the experience
We could have settled for the usual wine glass within our iconography, though we've pushed the boat out in Virgin style with a first glass champagne flute, as well as cheeky custom imagery for the drier sections of the site.
Taking care of all the
big little things
How do you show how all the small details make your experience with Virgin Atlantic special and unique? We developed storyboard creative for Virgin Atlantic’s cabins and lounge to increase conversion.
The Virgin Atlantic
Travel App Concept
The Virgin Travel app inspires, simplifies and makes flying a pleasure again. It recognises when you're due to fly, where you need to drop your bags, and how to order a taxi in Mandarin when you land after your long haul flight in Shanghai.
In the future all you'll need to travel is the app and your passport (and probably not your passport in a few years).
