The Post Office Travel Buddy
Creating a travel app that understands travellers spending habits and makes smart use of data for easier holiday planning.
Project: Post Office Travel
My role: Design Direction
Agency: FCBInferno
Creative director: Steven Bennett-Day
Creative team: Kate and Anna
Designers: Scott Thomsen and Joe Allison
How can The Post Office make your holiday and planning for that next trip easier?
It's often hard to gauge how much money to take away with you, especially if you've never been to a country before. As you use the app it learns about you, your travel needs, and where you are going, to help you choose the right amount of money to take with you.
Contextual & Smart
By using this data the Post Office is then able to suggest three levels of budget for our discerning holidaymaker, and of course, then help other like-minded travellers improve their holiday money spending.
Proof of Concept
In under 3 weeks, we designed, and built a working prototype in Phonegap to give the client an idea of how the app could come to life - The Post Office Travel buddy was born.
