Hoo Haa
Creating a brand as distinctive as the fragrances they sell, but as down-to-earth as the people buying them.
Project: Brand Design
My role: Design Lead
Agency: TH_NK
A stink show rebellion.
We’re here with a fresh view on fragrances.
Taking the industry off its Parisian pedestal, looking it in the eye and speaking in a way you’d speak to a friend. Rather than the way a Hollywood actor whispers to you from a six-million-dollar cinema ad.
Simply put, we cut through the hoohaa.
Paris Come In… Your Time Is Up
From tone of voice, design principles, and brand guidelines, to a fully-fledged eCommerce experience, all with a look and feel that balances irreverence, playfulness, warmth, passion, and a no-nonsense approach to fragrance.
Design considerations
We’ve paired a strong display typeface with minimal colour palette, pattern, and shapes to create a bold and pared-back aesthetic, utilitarian, but playful, flying in the face of the world of high fashion fragrances.
Initial Design Exploration
