Britvic Beta Week
Innovation, insight, and real consumer problems combine to building a branded product in less than a week
Project: Britvic Beta Week
My role: Design Direction
Agency: TH_NK
UX Lead: Diane Faidy
Design: Ted Sterchi
Strategy: Ramzi Yakob
Development: Jonny Vickers
Insight
Kids and parents easily fall into a rut when looking for new active adventures. Anything that gets in the way of active adventures and the need for hydration is a problem for Fruit Shoot, so it’s our job to help.
Consumer Problem
There’s no YPlan for parents and kids. Parents are having to go to a dozen different sources of inspiration from personal recommendations, to online forums – but even then there’s no filter that makes these ideas relevant to their specific needs.
Opportunity
Create a trusted digital service that helps families to break free from the rut, with tailored adventure inspiration to keep kids active and inspired, healthy and curious.
The sell…
A branded digital service that is actively used by our target audience, giving Fruit Shoot a platform for on-going communication across campaigns. Through continued use it helps also drive brand preference and authentically meets user needs by providing smart, data driven recommendations.