British Army
How do you connect with potential British Army recruits? You use digital to get them to Start Thinking like a Soldier.
Project: Digital Campaign
My role: Art and Design Direction
Creative Director: Louis Clement
Agency: Skive
We created a rich interactive experience at the heart of an integrated campaign running across multiple media channels
Using a gaming methods from the world of Playstation or xBox gaming, and working alongside Publicis, skive produced a set of 16 interactive missions designed to test the users in areas of leadership, decision making, team work and fitness, all supported by a set of carefully crafted training missions.
From green screen to your screens
Using a combination of custom filmed, on location and green screen sequences; Flash (rest in peace); Unity 3D and Papervision, we put together an unforgettable experience that not only delivered on the British Army's targets but also swept up a load of awards too.
Multi award winning
Along the way Start Thinking Soldier picked up a number of awards, as well as smashing the recruitment targets.
I’m particularly proud of the followng: D&AD 2010 - Direct / Integrated in book, FITC 2010 - Flash Motion Graphics, Webby Award Winner 2010 - Employment, Grand Prix CIPD - 2010, BIMA Awards 2009 - Games - Advergames