The Brawling Billboard
How do you raise money with no campaign budget and without spamming friends and family? You start a fight and Hack Facebook functionality.
Project: Charity Campaign
My role: Art Direction
Creative partners: Matt Stafford, Ali McKnight
Filming: Lee Daley
The idea - Let’s get ready to f**king rumble
A boxing ad man with space for advertising across every available space on his body, a mix between Mike Tyson and Don Draper.
A creative yet potentially dangerous/Buddist/boxer.
The Results
With over 50 ads, and over £1600 raised for charity (an average of £32 per ad) and an awesome night of boxing - plus a lost voice the next. A hi-lights reel was posted on Facebook and to give those who invested donated feedback we tagged the body ads in pictures from the night. We also picked up a couple of awards along the way too, IAB - Creative showcase winner, and New York Festivals - Bronze award