Celebrating 45 years of experience in delivering products and services relationships to hospitals and patients worldwide. We wanted to offer a unique way to engage with people, provide them with something tactile they can move around, and get a response from - step in AR.

The idea - create an emerging helix spiral (reminiscent of a DNA strand) that represents a timeline of medical history, product development, and prominent scientists.

As the user rotates the AR marker, the timeline rotates forwards and backwards, floating in 3D space. As it reaches a prominent moment in medical history, the spiral locks in place, the product/scientist pops into view complete with interesting facts and voice over.