Atom Bank
Creating a new banking brand, identity and experience fit for the digital generation whilst building the foundations and principles for the original app design.
Project: Brand and Experience design
My role: Design Lead
Agency: TH_NK
Where it started
Our starting points for the identity and experience design were three statements taken from Atom’s ambitious story.
These starting points allowed us to explore and develop creative routes for the identity and form foundations that have carried in to all of the brand thinking, UI and UX.
Route 1 - Atom is the bank in your wallet
Atom isn’t a remote bank, it’s closer to you than any branch could be. It’s in your pocket or handbag
Route 2 - Made of Atoms
To reconstruct a bank for the digital world, start with the smallest block, an atom. We want our customers to be no more than an atom away from their money.
Route 3 - Your Banking DNA
We believe that our banking needs and the way we manage our money is as unique as we are.
With this in mind our Initial exploration focused on DNA, and the concept of a unique identity for every customer which also allowed us to create truly personal customer experience.
Design Principles
Our principles shape and inform our design, interaction behaviour, and language we use.
It wants to feel human, without relying on human interaction.
It wants to be elegant, while majoring on value.
It will be anti-establishment, but also unquestionably safe.
From logo to app and beyond
The simplicity of our shapes, bold fresh colours, and consideration of digital from the very beginning has meant we've been able to use animation and instil a sense of movement and energy within the entire brand experience.
We use our shapes to help form the interface, guide the user - From subtle swiping 3D movement of our ‘lozenges’ to more playful elements and hidden easter eggs like shaking your phone to make your logo bounce, or using our shapes to add in the odd retro game like pong.
We made opening an account as simple as taking a selfie or speaking your name.
With innovative design, technology and biometrics, we’ve made creating a new bank account effortless and intuitive.
A truly unique and personal banking experience
Ready to generate up to
1.4 Million unique logos
With over 18,000 accounts opened, an average 4.7 app store rating and excellent rating on Trust Pilot. In 2019, Atom ranked second in business analyst Beauhurst's list of 50 top fintech UK startups and scale-ups.
Predictive, telepathic and helpful banking
We’re providing smart forecasting tools that allow you to see upcoming payments, set smart rules around your statements and using nudges we can also suggest ways to make your money work harder for you.