Arup
Creating a landmark showcase that celebrates Arup’s influence in helping to shape a better world.
Project: Digital Experience
My role: Design Lead
Agency: TH_NK
Creating a Shop Window for Arup
Our ambition was to create a visually rich and engaging experience that demonstrates Arup’s expertise, whilst heroing the incredible global projects and impact they’ve had.
From pitch to delivery
We’ve combined inspiring full-bleed photography that celebrates the buildings, the shapes and structures, with elegant typography and storytelling techniques to create a richer and engaging design language.
We’ve reimagined features like search to effortlessly guide visitors through projects and services, as well as elevating their expertise with smart tagging and enriched ways of discovering and becoming absorbed in to the world of Arup.
Developing a new design language
We’ve decluttered and simplified, creating a richer editorial feel that uses white space considerately to create a focussed reading experience, thoughtfully crafted icons, and use of shapes, coupled with intriguing headlines that really hook the reader in.
