CV

As a creative and strategically minded Design Director, I combine insightful design thinking to support wider strategic and innovative visions, with beautifully crafted and creative design that pushes the boundaries of what is possible within digital.

I lead teams creating digital experiences, design visions, brands, and products, to make a positive change to people, society, and businesses.

From small to large design studios, I've helped shape teams, their creative reputation, processes, and direction, all whilst nurturing creative culture and talent.

I’m passionate and experienced in all aspects of digital design - from Art and Design Direction, Conceptual Strategic Design to Brand Development, Storytelling, to Rich Interactive Prototyping, Animation, User Experience, and Design Systems. Am equally happy chatting over the nuances of the latest typefaces whilst also helping reimagine the future of digital finance.

I still get my hands dirty, love learning from others, and relish the challenges of showing the value that good design brings.

I'm also lucky enough to have won the odd award with the teams I’ve been in, having been recognised at BIMA, IAB Creative Showcase, D&AD, New York Festivals, and the London International Awards.

 

Experience

 

Epam

Design Director
Dec 2019 - Present · 2 yrs 7 mos

London, United Kingdom

Setting and providing design direction for clients, products, and projects across a broad range of clients, from retail, finance, travel, to eCommerce, entertainment, and automotive.

Responsible for leading initiatives, team goals, developing design practise processes and methods as part of the EMEA Design leadership team.

Day-to-day duties also include team growth, developing creative culture, inspiring and motivating designers to do their best work, along with being fully aligned with business goals.

I play a key role in leading teams in both a hands-on, and oversight capacity, to ensure creative design guidance, storytelling, and consistency across pitches, product development, or innovation projects.

TH_NK

Design Director
Oct 2017 - Dec 2019 · 2 yrs 3 mos

Senior Art Director
Mar 2014 - Oct 2017 · 3 yrs 8 mos

London, United Kingdom

As part of the creative team, I worked closely with design, UX, and strategy across multiple clients, projects and successful pitch wins.

Directly involved with management and mentoring of a small design team, setting art direction, providing guidance, and ensuring the design standards were met.

Responsible for developing creative concepts, setting and realising digital design direction and digital ambitions for some exciting clients, whilst also helping to build the creative reputation and offering of the agency.

Clients included
LV, Warner Bros, Toyota, Atom Bank, Butlin's, and Vue.

FCB Global

Design Director
Apr 2013 - Mar 2014 · 1 yr

London, United Kingdom

During my time at FCB, one of the largest global advertising agency networks, I led and managed the digital design and UX team, working across a variety of projects and pitches, generating ideas, developing concepts, crafting digital campaigns, apps, and platforms.

Clients included
Coca-Cola, Hyundai, The Post Office, Nivea, and Mondelez

Digitas LBi

Art Director
Jun 2010 - Apr 2013 · 2 yrs 11 mos

London, United Kingdom

Over my time at LBi, I provided art and design direction across platform builds creative online experiences, and interactive campaigns.

I was responsible for leading designers and creatives within pitches/projects alongside strategists, working hand-in-hand with user experience, and development teams.

Mentored junior designers and supported intern programme and design hiring.

Clients included
Virgin Atlantic, Microsoft, BT, Barclays, Tesco, & Reckitt Benckiser

Skive

Senior Designer
Oct 2007 - Jun 2010 · 2 yrs 9 mos

London, United Kingdom

Interaction, visual and conceptual designer, working as part of an award-winning creative team. Responding to client briefs, art directing, and developing concepts to form part of fully integrated campaigns.

Clients included
Reebok, Kit Kat, Nestle, Weetabix and the British Army

Paraspar

Lead Designer
2005 - 2007 · 2 yrs

London, United Kingdom

Design of market-leading eCommerce web sites. Direct client liaison, working closely with markerting/art directors to develop brands presence online. Front-end development of sites, using HTML, CSS, Javascript working closely with .net development team.

Clients included
Hotel Chocolat, Foot Asylum

Awards & Education

Education

Awards

D&AD Creative Professional Development 2009 – 2010, 2022
BSc 2:1, Earth Science, Brunel University 1998 – 2001
A-Level, Art & Design - Burford Community College 1996 – 1998

Lovies
2019 - Gold -14-18 Now, Pages of the Sea
2013 - Gold- Best User Experience, Virgin Atlantic
2012 - Peoples choice awards - Brandon Generator
2012 - HTML5, Design, Movie & Film, and Integrated experience

D&AD
2010 - Direct / Integrated in Book - Start Thinking Soldier

New York Festivals
2011 - Public Service Bronze World Medal Winner 2011, Brawling Billboard

IAB Creative showcase
2011 - Man Walks into a Barbershop - Winner
2011 - Brawling Billboard - Winner
2009 - Start Thinking Solider - Winner

BIMA Awards
2009 - Advergames, Start Thinking Soldier
2009 - Interactive Advertising, Start Thinking Soldier